Tuesday, July 08, 2014

What could possibly go wrong?-------Self-serve beer stations make debut

Self-serve beer stations make debut | abc7.com:
"Self-serve beer stations are up and running in Target Field, so Minnesota Twins fans and those who attend the Major League Baseball All-Star festivities next week can decide what they want and even how much they want of it.
The machines, called DraftServ, are a partnership between concessionaire Delaware North and Anheuser-Busch.
"It's a way to engage with the customer and allows the fan to have greater control of what they're drinking," said Jerry Jacobs Jr., principal of Delaware North, whose Sportservice controls the concessions at 10 baseball stadiums, seven arenas that host NBA and NHL fans and seven NFL stadiums.
.....The machine allows a customer to use the card to pour up to 48 ounces of beer every 15 minutes."

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