Wednesday, October 24, 2018

You've got donations: AOL email users give more money to political campaigns | Technology | The Guardian

Image result for AOL You've Got MailYou've got donations: AOL email users give more money to political campaigns | Technology | The Guardian
"Data shows average contribution from an AOL address is $159, compared to $31 from a Gmail address, as campaigns depend heavily on email fundraising
Data from email marketing firm Fluent has revealed the average contribution to a political campaign by email domain name, and while a donation-friendly user with a Gmail address will net a candidate an average of $31, the average donation from an AOL address is a full $159.
“When we encounter an AOL address, it’s gold,” Jordan Cohen, Fluent’s CMO, told CNBC..."
Read on.

No comments: