Upcoming Facebook Changes | The Admin Zone

Upcoming Facebook Changes | The Admin Zone
"...An author friend of mine was at the recent Developer Conference, where Mark Zuckerberg discussed and shared the upcoming intentions they have.

...I'm going to post the keypoints in their entirety here, some may be worded for how the are going to affect Authors on FB, but for the most part, if you swap out the word "author" it's relevant to anyone who uses FB as a marketing too.

• Facebook groups are the future. Facebook is focusing on privacy and making the user experience more intimate. That’s what the algorithms are going to start catering to. If you don’t have a reader group, you should start one.
• Negative ratings reflect poorly on the admin team. Negative ratings are the angry face, the sad face, member reported content, and the number of people who block you. These things also reflect poor ratings on groups and suppress reach. Facebook wants the user experience to be positive. Sad or angry face reactions tells Facebook that the user is having a bad experience, therefore diminishing your organic reach.
• Teach readers to leave a reaction, not a LIKE. Liking a post means nothing to the Facebook algorithm. It does not qualify as an engagement. Readers need to LOVE it, react with SHOCK, or use the LAUGHING reaction. This shows positive user experience and will help your organic reach. Comments also boost your reach and GIF’s give you the highest ranking in the algorithm.
• You CANNOT tell users how to react. In other words, you can’t say things like “Love this post and...” or “Comment below and…” Those phrases will suppress your reach because they are considered engagement baiting. What you should say is something like, “Leave me a heart and…” Engagement baiting includes words like COMMENT, VOTE, REACT, SHARE, TAG.
• Authors should reduce takeovers or change how they are phrased. The word TAKEOVER is being suppressed. Instead, have a PARTY, an AUTHOR GATHERING, or EVENING ENTERTAINMENT.
• Understand Facebook Community Standards and know that it’s a robot screening your content. It’s important to work within those rules in order to be present on social media. Understanding and following these standards will help boost you in the algorithms and help your ad approvals.
• Groups deemed harmful on Facebook will be shut down. 

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