Lawmakers Should Not Resurrect Pure Michigan Subsidy Program – Michigan Capitol Confidential

Lawmakers Should Not Resurrect Pure Michigan Subsidy Program – Michigan Capitol Confidential
"Michigan began 2020 without its taxpayer-funded Pure Michigan advertising campaign, having zeroed it out during last year’s budget debate. 
The appropriation should remain at zero as the Pure Michigan program is demonstrably ineffective, expensive and unfair.
...I am the co-author (with Michael Hicks) of a 2016 study of Pure Michigan that uses almost 40 years of publicly available data to isolate the impact of state tourism promotion spending on the tourism industry. 
The best performing sector in our study — accommodations such as hotel and motels — saw an increase of just $20,000 in extra economic activity for every $1 million increase in state tourism promotion. 
In other words, government tourism promotion is a large net negative.
Ours is not the only study of its kind..."
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