"...A 2020 Spectator piece reads,
As the Democratic party and cultural elites have lurched left on cultural issues, corporate America has lurched along with them. America’s ‘reckoning with racial injustice’ in the past three months was enthusiastically endorsed by major corporations, often even as their physical outlets were plundered by the ‘mostly peaceful’ activists on the street….As capital aligns with the cultural left, it is now extracting its concessions.
It wouldn’t be so unpalatable if it weren’t rife with hypocrisy. This, ultimately, is the cardinal sin of woke capital: lofty moral standards, selectively applied. In one of the earlier discussions of the woke capital phenomenon, which appeared in The New York Times back in 2018, columnist Ross Douthat pointed out the folly in Apple’s value statements:
It’s worth noting, for instance, how Tim Cook’s willingness to play the social justice warrior when the target is a few random Indiana restaurants that might not want to host hypothetical same-sex weddings does not extend to reconsidering Apple’s relationship with the many countries around the world where human rights are rather more in jeopardy than they are in the American Midwest...Read all.
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