Aldi and the Virtues of 'Brutal Efficiency' - Intellectual Takeout
"...What was once seen by many Americans as an inconvenient low-budget option is now viewed by competitors as a “brutally efficient” innovator that is “upending America’s supermarkets” and “reshaping the industry along the way.”
The consumer base for “simple, fast, and cheap” is growing, with more and more shoppers willing to sacrifice comfortable shopping environments and high-end brands for no-frills practicality..."
No comments:
Post a Comment