Saturday, August 30, 2025

Cracker Barrel's rebranding critics declare 'total victory' after newest concessions | Blaze Media

Cracker Barrel's rebranding critics declare 'total victory' after newest concessions | Blaze Media

On Tuesday, the company announced that it would return to its "Old Timer" logo after having offered a new, modernist design with updated font and no image.

"Our new logo is going away and our ‘Old Timer’ will remain," said the company. "At Cracker Barrel, it’s always been — and always will be — about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."

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