Not having lived in any other timeline, I can't be certain that the one we live in is THE most absurd in existence.

Pantone is a company that does...colors. - David Strom

One of the many important things that Pantone does is predict what they call the "color of the year," which is apparently a trendsetter more than a trend predictor because people like my wife, interior designers, and a type of gay man we all know and love care quite a bit about what Pantone says it should be.

I hope it isn't "Avocado" again anytime soon.
Well, this year Pantone has, for the first time ever, chosen a shade of white as the color of the year.

• And predictably, this has set off a firestorm about Trump, Sydney Sweeney, and whether some version of brown should have been chosen as a political statement about white supremacy during the Trump years...