TBD IF RACIST TWEETS CAN STILL GET YOU FIRED:
Two weeks ago, shortly after Sydney Sweeney’s “great
genesjeans” campaign went live, Doreen St. Félix published a piece in The New Yorker, “The Banal Provocation of Sydney Sweeney’s Jeans,” in which she argued the ad depicted America “as a zombie slop of mustangs, denim, and good genes, its lowest-common-denominator stuff.”...The piece was very short, just five paragraphs long, mostly focusing on the aesthetics of Sweeney cleaning her Mustang and lying down wearing jeans. “There’s no irony or camp to leaven the trashy, dog-whistle atmosphere,” St. Félix writes, after unpacking what she sees as the ad’s racial subtext:
“Interestingly, breasts, and the desire for them, are stereotyped as objects of white desire, as opposed to, say, the Black man’s hunger for ass. Sweeney, on the precipice of totalizing fame, has an adoring legion, the most extreme of whom want to recruit her as a kind of Aryan princess.”...
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