Sunday, July 07, 2013

Chillling the filling: Hostess will freeze Twinkies to extend freshness

Chillling the filling: Hostess will freeze Twinkies to extend freshness - NYPOST.com:
"Twinkie’s legendary shelf life is getting even longer.
The leaner, non-union Hostess Brands — looking to get by with fewer bakeries under new ownership — will start freezing Twinkies and other snack cakes to extend their expiration date instead of delivering them directly to stores, The Post has learned.
It’s a myth that Twinkies have an infinite shelf life.
The seemingly indestructible snack cake actually expires after 45 days."

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