"A new Starbucks U.K. campaign seeks to promote acceptance of sex change in young teens by encouraging them to give baristas their “new” name when they purchase coffee so it can be “called out” in the store.
The company touts its campaign, titled #whatsyourname, is the winner of the Channel 4 Diversity Award 2019.
With its claim that Starbucks has been a “values-led company,” the coffee brand says its new campaign urges young teens to try out a new name in public.
The ad features a young girl named Jemma who is looking for an opportunity to use her “new” chosen name of “James.”
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