Nobody wants to eat industrial waste that's been chemically treated.
Your grandmother cooks with lard and butter like humans have for thousands of years.
Crisco needs to convince her that her traditional fats are deadly and this hydrogenated cotton-seed paste is better.
- The marketing campaign is genius. They distribute free cookbooks with recipes specifically designed for Crisco...They run magazine adverts suggesting that modern, scientific families use Crisco while backwards rural people use lard.
- But the real coup happens in 1948. The American Heart Association has $1,700 in their budget. They're a tiny organisation. Procter & Gamble donates $1.7 million. Suddenly the AHA has funding, influence, and a major corporate sponsor who manufactures vegetable oil. 1961: The AHA issues their first dietary guidelines. Avoid saturated fat from animals. Replace it with vegetable oils. Recommended oils: Crisco, Wesson, and other seed oils...
