Although there have been revenue gains, they largely have failed to offset print revenue losses, industry metrics show.
For every $1 gained in digital revenue in 2011, $7 in print revenue was lost — a ratio that grew in 2012 to $16 lost for every $1 in online revenue, according to a study by the Pew Research Center’s Project for Excellence in Journalism.
Print advertising revenue in 2012 dipped under $20 billion, according to figures by the Newspaper Association of America."
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