State continues sponsorship of Pure Michigan 400

State continues sponsorship of Pure Michigan 400 | Crain's Detroit Business:
"The state will continue to be a title sponsor at the Michigan International Speedway, with a commitment to label the August NASCAR race the Pure Michigan 400 for the next three years.
Track President Roger Curtis, Lt. Gov. Brian Calley and Michigan Economic Development Corp. President and CEO Michael Finney made the announcement Tuesday in Lansing.
Curtis said the past four-year deal with the state and the Pure Michigan brand has been a “love affair.”
“It stands for something different than just a true sponsorship,” Curtis said.
“It stands for an ideal. It stands for all of us.
It’s our home.”
The sponsorship will cost $700,000 for the first year, Finney said.
That money will come out of the $29 million Pure Michigan budget that lawmakers allocated this year.