The Independent reports on the tribulations of the company, which was already comforting balls across Australia, New Zealand, Scandinavia, and the U.K. when its trademark application was denied:
But American authorities banned it from operating under that name, finding that, "in the context of the applicant's goods... Comfyballs means only one thing - that a man's testicles, or 'balls,' will be comfortable in the applicant's undergarments."The mark does not create a double entendre or other idiomatic expression... When used in this way, the word, 'balls' has an offensive meaning."
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