Are You Planning A Cake Hoax?
These 5 Tips Will Make Sure It’s A Success
APRIL 19, 2016 By Mollie Hemingway
Social Justice Warrior hoaxing is having a heyday. Whether you’re a multi-racial family surreptitiously spray-painting your own home with racist graffiti, a lesbian waitress writing fake anti-gay notes on receipts, an overweight teen falsely claiming a store clerk called you fat, or an activist sending yourself hateful tweets, never has the time been better to advance your cause using a bit of fakery.
But as the links above show, you have to be good at your game if you don’t want to be caught. Sure, the media will believe you and run far and wide with your story before checking it, and that’s good enough to keep these hoaxes coming for the years to come. But if you want to keep your cake hoax from being revealed by citizens less credulous than the media, here are some tips to get you going.
Let’s look at a story from yesterday that was good enough to fool various journalists but not good enough to fool anyone else.
Jordan Brown, a gay pastor in Austin, filed a lawsuit against Whole Foods claiming he was discriminated against. He says he ordered a cake reading “Love Wins” but that a homophobe cake decorator added “FAG” underneath. You should be able to figure out on your own that this is most likely not true. But let’s just say it’s so false that Whole Foods is taking legal action against Brown.
Some tips that Brown should have followed if he wanted his hoax to have staying power.
#1 Pick A Believable Villain
If you’re a gay black progressive in Austin, Texas, Whole Foods is not a credible villain for your cake hoax passion play. Have some common sense. Whole Foods is known for selling overpriced kombucha, locally sourced quail eggs, and Buddhist magazines. It’s just not believable that their Dallas locations are a hotbed of cartoonish bigotry, much less Austin.
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