KFC abandons healthier menu options after 'no-one bought them' | London Evening Standard

KFC abandons healthier menu options after 'no-one bought them' | London Evening Standard
"According to one senior executive at KFC, the chain tried three times in the last decade to introduce menu items that were less calorific.
The colonel even spent £8 million pounds installing ovens into its outlets in the UK, the Daily Mail reported.
And an attempt to make the chips less fatty has caused the fried chicken giant "a lot of grief", Jenny Packwood, head of brand engagement at KFC UK and Ireland, said.

Attempts to change the menu have not gone well (KFC)

Speaking about the problems at the Public Health England annual conference in Warwick, she said attempts to sell items like grilled chicken sandwiches and pulled chicken had failed.
Ms Packwood said: “It didn't go brilliantly well. We tried and we failed to launch a non-fried product..."
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