Mike Bloomberg Is Paying ‘Influencers’ to Make Him Seem Cool

Mike Bloomberg Is Paying ‘Influencers’ to Make Him Seem Cool:

• The Bloomberg campaign is trying an ad strategy familiar to every other startup with a ton of cash and a questionable business model: Paying influencers to make it seem cool.

"...campaign’s advertising budget includes a strategy familiar to every other startup with a ton of cash and a questionable business model: paying influencers to make it seem cool.
The Bloomberg campaign has quietly begun a campaign on Tribe, a “branded content marketplace” that connects social-media influencers with the brands that want to advertise to their followers, to pitch influencers on creating content highlighting why they love the former New York City mayor—for a price..."

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