One man! Fascinating!-----That is where the question started. Why does most olive oil taste like nothing?

He started asking people. Growers. Chemists. Police. Tasters who judge oil for a living. - Weird but True

What he heard did not match the labels.

• 13 August 2007. The New Yorker ran his story. Slippery Business.

Much of the oil sold as extra virgin was not extra virgin. 

• It was cheap oil...
• Some of it was not olive oil at all...