Muskegon leaders contemplate branding project; What are outsiders saying about the community?

Muskegon leaders contemplate branding project; What are outsiders saying about the community? | MLive.com
"WMSRDC environmental planner Kathy Evans said Monday night’s discussions and feedback will be used to see if there is support for perception research and a full community branding project.
The Great Lakes Commission is offering a $12,000 grant for the initial research and the Muskegon Lake Watershed Partnership would contribute $1,000 to a $24,000 research effort.
Domine said that the research and its analysis that would lead to Muskegon’s “story” and the creative logos, slogans and advertising materials to support that would cost a total of about $80,000 and take a year to develop.
The community would have to find the financial resources to support the effort, Evans said."