Kleenex ‘For Men’ launched in 1956, but tissues will lose ‘mansize’ label after sexism complaints | National Post

Kleenex ‘For Men’ launched in 1956, but tissues will lose ‘mansize’ label after sexism complaints | National Post
"'Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait,' the company said
At present the renaming of Mansize tissues will only be on big boxes, but compact boxes are due to be rebranded next year.
The finer points of gender equality are not to be sneezed at.
After more than 60 years, Kleenex has been forced to rebrand its “Mansize” tissues after receiving complaints that the brand was sexist.
Kimberly-Clark, which owns Kleenex, said the tissues would now be known as “Extra Large”, despite not itself believing that the Mansize branding suggests or endorses gender inequality.