"While this rebranding has been rumored for a while, it looks like it’s now more or less official.
Boeing has today announced an order for up to four Boeing 737 jets by Polish airline Enter Air.
Yes, the airline is ordering Boeing 737 MAX 8 aircraft, but that’s not how they’re being described.
These planes are being described as Boeing 737-8 aircraft.
This is clearly part of a very slow and subtle rebranding exercise for the troubled jet.
Boeing has today announced an order for up to four Boeing 737 jets by Polish airline Enter Air.
Yes, the airline is ordering Boeing 737 MAX 8 aircraft, but that’s not how they’re being described.
These planes are being described as Boeing 737-8 aircraft.
This is clearly part of a very slow and subtle rebranding exercise for the troubled jet.
...To be clear, internally the plane has long been known as the 737-8, but to the public the “MAX” branding has been used. In this case Boeing is essentially just going back to the initial name of the plane, and dropping “MAX.”
...President Trump suggested this rebranding last April, and I guess he was onto something…Read all!
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