"While they may not agree on nearly anything else, one issue manages to unite Fox News Channel, MSNBC and CNN: an archaic television ratings system that is known to wildly misrepresent viewership.
...Now, thanks to research that demonstrated its failure to accurately track ratings during the COVID era, leading to significant viewership undercounting, a fed-up industry is fighting back.
For top-rated programs such as those of Tucker Carlson, Sean Hannity and Laura Ingraham on Fox News Channel, this could mean hundreds of thousands of daily viewers not included in the count.
That leads to untold millions in ad revenue left on the table.
...Nielsen’s operational shortcomings shouldn’t be taken lightly.
...Nielsen’s operational shortcomings shouldn’t be taken lightly.
They can cause permanent damage to the industry and prop up favored shows and news networks over others.
Without question, it has more power than any other corporation to tilt the scales of the media playing field...Read all.
No comments:
Post a Comment