"Pure Michigan" is pure, wasted million$ diverted to political cronies and a scam to help Whitmer's reelection hopes.
The state needs ‘Pure Michigan’ magic to revive its shrinking talent pool By Lindsay Moore | lmoore@mlive.com"...It’s time for Michigan to brag.
- ...The most recent census data shows 50 of Michigan’s 83 counties lost residents in the last decade.
- Those counties lost a total of 109,771 residents, which represents the entire population of Livonia.
- Even worse, Michigan is losing young talent.
- Nine out of 10 Michigan residents lived in a county where the population of prime working age people dropped from 2007 to 2017, according to the Economic Innovation Group.
- Michigan cannot afford to keep losing talent at this rate, Stevens said.
...Being tapped as a “climate winner” has re-ignited the torch the Pure Michigan has been carrying for almost two decades.
The campaign has won multiple awards for being one of the best state tourism advertising campaigns in the country.
...The latest ad effectiveness report from 2019 showed Pure Michigan influenced about 1.9 million trips to the state and about $2.3 billion in visitor spending.
...The messaging has to be direct and authentic, Lorenz said..."
...The messaging has to be direct and authentic, Lorenz said..."
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