Shortage of hate spurs expensive ad campaign!-----DC Launches Ad Campaign To Combat Anti-Trans Hate on Public Transportation. There’s Been One Incident in the Past Two Years

DC Launches Ad Campaign To Combat Anti-Trans Hate on Public Transportation. There’s Been One Incident in the Past Two Years
"A single incident of anti-transgender harassment on the Washington, D.C., metro in the past two years has prompted an ad campaign to fight such hate across the city.
The Washington Metropolitan Area Transit Authority in May launched a campaign—funded with money from its $2.9 million annual advertising budget—at stations across the D.C. area pledging to make "Metro safer" by reducing harassment of transgender passengers. 

One advertisement features a white male with a man bun and beard yelling "transphobic slurs" at a gender-ambiguous person sitting on a train..."