High school NIL is booming. Here’s what could come next. - Talia Smith

In 39 states and the District of Columbia, high school athletes are now permitted to sign NIL deals

When NIL first launched, it was about college athletes cashing in on their name, image and likeness...
But in just a few short years, NIL has expanded in a big way, transcending college sports...

As things stand, CIF rules do not allow schools to share revenue with athletes, nor can booster clubs form collectives. 

• Calhoun, who’s about to begin his freshman year on the Boise State football team, argues in the complaint that the rules barred him from being compensated for the economic value he brought to his high school. 
• According to the suit, CIF rules also prevent NIL deals tied to school or team brands and penalize transfers, even when students move for safety, mental health or academic reasons...