Surprise! A $600 Million Insect Protein Animal Feed Business Just Went Bankrupt

I love it when green activists and clueless Hollywood celebrities think they know how to run a business.

French startup Ÿnsect shot into the spotlight when “Iron Man” star Robert Downey Jr. touted its merits on the “Late Show” during Super Bowl weekend 2021.
Now, nearly four years later, the insect farming company has been placed into judicial liquidation — essentially bankruptcy — for insolvency...

By 2023, the company had racked up a net loss of €79.7 million ($94 million).
But the vision collided with market reality.

• Animal feed is a commodity market driven by price, not sustainability premiums...