NIL isn’t just about money. It’s about lifestyle too.

Inside the luxury apartment life at Duke - NIL Wire - Kyle Rowland

The real intrigue is the perks and lifestyle upgrades that have redefined what it means to be a college athlete.
Which is why I perked up when I read what Axios Raleigh wrote about Duke basketball players Maliq Brown and Caleb Foster living in Durham’s most high-end apartment building...

We’re talking about a 27-story luxury tower loaded with amenities: 

• co-working spaces, 
• a cabana-lined pool, 
• an infinity-style hot tub, 
• golf simulators, 
• an outdoor movie theater, 
• a pickleball court. 

There’s a full slate of wellness perks, 

• including steam rooms, 
• cold plunge pools and 
• high-end fitness areas that look more like something you’d see in an NBA training facility than student housing. 

This isn’t your traditional off-campus housing. The price tag reflects that. 

One-bedroom units start around $2,000 a month, while two-bedroom apartments climb north of $4,000...