Bots Now Make Up More Than Half of Internet Traffic. Here’s How It’s Affecting Businesses.

The flood of AI-driven automated traffic hitting websites is changing the game. -  Autumn Spredemann

More than half of all internet traffic now comes from bots, analysts say, and for businesses, that means reaching customers may be more challenging than ever...

Figgins owns Absolute Maintenance and Consulting, a California company that specializes in remediating mold and water damage. 

He said the flood of AI bots visiting his company’s website costs real-world money.

• “Imagine that you’re spending $2,000 a month on paid ads, with one third of your clicks being bots. You’re wasting $600 to $700 a month with nothing to show for it,” he said...
• “For a small local business, the biggest impact is that the bot traffic makes it really hard to tell what’s actually working...
• “You’re literally paying for fake visits, so you can burn money without a single real customer to show for it,” he said...