"For the past year, chief executives have often talked about the new sense of moral responsibility that corporations have to help their communities and confront social challenges even when Washington won’t.
Here’s an idea.
What if the finance industry — credit card companies like Visa, Mastercard and American Express; credit card processors like First Data; and banks like JPMorgan Chase and Wells Fargo — were to effectively set new rules for the sales of guns in America?
Collectively, they have more leverage over the gun industry than any lawmaker. And it wouldn’t be hard for them to take a stand.
PayPal, Square, Stripe and Apple Pay announced years ago that they would not allow their services to be used for the sale of firearms.
“We do not believe permitting the sale of firearms on our platform is consistent with our values or in the best interests of our customers,” a spokesman for Square told me.
The big financial firms don’t even have to go that far.
For example, Visa, which published a 71-page paper in 2016 espousing its “corporate responsibility,” could easily change its terms of service to say that it won’t do business with retailers that sell assault weapons, high-capacity magazines and bump stocks, which make semiautomatic rifles fire faster. (Even the National Rifle Association has said it would support tighter restrictions on bump stocks.)..."
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