Marketing death!-----A Canadian retailer exploits a young artist’s euthanasia to market its fashions

A Canadian retailer exploits a young artist’s euthanasia to market its fashions

• Sometime after Canada’s Thanksgiving Day on October 10, a 37-year-old woman named Jennyfer was euthanised. 
• A few days later, on October 24, one of Canada’s best-known fashion retailers, Quebec-based La Maison Simons, launched an advertising campaign based on her wish to die.
• As part of its “All is Beauty” marketing strategy, the company released a stunning three-minute video on YouTube called “The Most Beautiful Exit” about Jennyfer as she prepares for “medical assistance in dying”, as it is called in Canada...