What could possibly go wrong??!!-----NIL means younger (and younger, and younger) athletes are building brands

Before NIL, the biggest question in youth sports used to be: “Is my kid an exceptional athlete?”
Now, it might be: “Is my kid a viable commercial product?” - Sarah Knott

Let’s be clear: The idea of “individual as brand” isn’t new...

Marcee Tidwell put it best in Jerry Maguire: “My husband has a whole plan,” she said. “He deserves the big four: shoes, cars, clothing line, soft drink.”
She was talking about an NFL player. 

• But today, that line could just as easily apply to an 11-year-old...