"The minute that Nike decided, hey, we're going to focus on an athlete that has nothing to do with excellence on the field, and everything to do with a political perspective...

, ...they basically extended a middle finger to half of America." - The Clay Travis and Buck Sexton Show - Clay Travis@ClayTravis

In September of 2018, Nike debuted a Colin Kaepernick ad campaign: 

“Believe in something, even if it means sacrificing everything.” 

• Nike’s stock price was $85.55. 
• Seven years later the stock price is now $59.49. 

Being woke destroys everything it touches. 

Culture is everything.