When a reader clicks a link on a small creator's site and buys a product, that creator earns a modest commission. Digital tracking hijacking destroys that fair, free-market exchange. Software can secretly inject a tracking code into the customer's browser at checkout, as Phia is alleged to have done, overwriting the original creator's referral tag and snatching the payout. It functions as an invisible pickpocket standing at the store register, snatching commission payments right out of the hands of hardworking men and women.
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