Who will stop the enshittification of college sports?

With everyone chasing short-term goals or their next job, the long, slow march to a worse college sports product continues - Matt Brown

• Enshittification, as it turns out, doesn’t just mean “to get worse over time,"...
• I’ve been concerned about this phenomenon in college sports for a while, and yesterday’s formal announcement of the expansion of the College Football Playoff to a whopping 24 teams next season just solidified those fears. 

I’m worried college football is heading down a path of slow enshittification, which a lot of people might not notice until it’s too late.