McDonald’s Leads Corporate Effort to Publicize Migrants’ Plight

McDonald’s has gathered a number of like-minded organizations to raise money to help the United Nations’ food program respond to the migrant crisis in Europe and the Middle East.

McDonald’s, along with companies like DreamWorksAnimation, MasterCard and Facebook, will donate paid television airtime or access to digital media to promote theWorld Food Program, including through the use of a 30-second animated commercial narrated by the actor Liam Neeson.