How Big Pharma (Successfully) Targeted Women

Two waves of addiction were prescribed by doctors and egged on by pharmaceutical marketing — orchestrated by the Sackler family — that insisted it was safe and a great idea. - Matt Bivens, M.D.
Consider this sales pitch for the sedative medication Librium®, as published in 1969 in a medical journal (and thus targeted at doctors). 

• The advertisement featured an unsmiling young woman in a short coat, her arms full of books, who is identified as a new college student. 
• The accompanying text listed reasons she might need to be medicated...