Nickerson is disappointed by the fact that Lands’ End is advertising coats and snow pants in different colors for boys and girls.
“It shouldn’t surprise me,” she writes in a heavy-hearted post on Medium that has gone viral. “Your peers do it, too: bright, vibrant colors marketed for girls; black, brown, blue, green, and maybe red for boys. Why? Do you really think that boys only like primary colors and black or brown? They don’t. My son LOVES turquoise, apple green, red, and orange, for example.”
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