The rise of the ‘performative male:’ How young men are experimenting with masculinity online.

Across TikTok and university campuses, young men are rewriting what masculinity looks like today, sometimes with matcha lattes, Labubus, film cameras and thrifted tote bags. - Jillian Sunderland

The “performative man” is a new Gen Z term describing young men who deliberately craft 

• a soft, 
• sensitive, 
• emotionally aware aesthetic, 
• signalling the rejection of “toxic masculinity.”...